“Pass it” is a unique social media sharing platform where content lives or dies depending on whether or not users choose to share it. Content spreads through the network organically as users forward it to each other - or it fades into obscurity from being shared too little. This project was created as part of UW Startup Weekend, May 9th - 11th 2014. As the sole designer on the team, I worked on visual compositions and UX models, plus a high fidelity motion prototype which was presented to a panel of judges. Our presentation and prototype won over the judges and won us the 1st place prize at the event.